SuzyQ wanted a web experience that was as delightful as their doughnuts. They were also looking for a way to drive growth in their new doughnut delivery service. So we set about exploring ways to enable users to order doughnuts online.
Home page concept
Home page developed
Store page design concept
Store page developed
The experience had to be super simple and a joy to use. The inspiration came from the experience of purchasing a box of doughnuts in the brick and mortar store. Customers are able to build their own dozens by selecting how many of each flavour they want. The goal was to recreate this for the web.
The web experience was built on Shopify. We worked in partnership with them to make it happen, since it goes beyond the platform's typical capabilities. They were very supportive, and eventually featured the project on their partner spotlight blog once it was launched.
I was responsible for UX, wireframes, and art direction but this would have not been possible without the collaborative efforts.
Web Design: Chris Plosaj
Web development: Scott Thompson