SuzyQ

Creating a solution for the web

SuzyQ wanted a web experience that was as delightful as their doughnuts. They were also looking for a way to drive growth in their new doughnut delivery service. So we set about exploring ways to enable users to order doughnuts online.

Store page design concept

Store page developed

Store page design concept

Store page developed

Vending machine experience

The experience had to be super simple and a joy to use. The inspiration came from the experience of purchasing a box of doughnuts in the brick and mortar store. Customers are able to build their own dozens by selecting how many of each flavour they want. The goal was to recreate this for the web.

Shopify partnership

The web experience was built on Shopify. We worked in partnership with them to make it happen, since it goes beyond the platform’s typical capabilities. They were very supportive, and eventually featured the project on their partner spotlight blog once it was launched.

Responsive

The website was made to be fully responsive, so you could comfortably order doughnuts through desktop or mobile.

Recognition & Credits

The website was also featured in an article in Communications Arts. I was responsible for UX, wireframes, and art direction but this would have not been possible without the collaborative efforts.

Agency: Jackpine
Web Design: Chris Plosaj
Web development: Scott Thompson
Photography: Cole Burston

Post Mortem

Unfortunately this site is no longer live. While I remain proud of the things our team achieved, including beautiful product photography and really cool interactions that pushed the boundaries of what a Shopify site could do, I understand how a very custom site like this could become difficult to maintain for a small business owner like SuzyQ. This was a good learning experience about the need to balance requests of a brief against the realities of a client’s day-to-day operations and ongoing capacity for maintenance.